![\"Search](\"http:\/\/bananweb.com\/wp-content\/uploads\/2020\/01\/\u0646\u062a\u0627\u0626\u062c-\u0627\u0644\u0628\u062d\u062b-300x125.jpg\")
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Search results… and on what basis does Google<\/a> rank them?<\/p>\n Appearing in the top ranks of a search engine like Google is a common goal for people in general, and especially for business owners and online workers.<\/p>\n This is because having your website pages among the top search results means a real opportunity to run a successful business, and thus increase revenue without needing much money.<\/p>\n Google doesn’t disclose any of the factors in its algorithm, and webmasters want to know these factors in order to top the rankings.<\/p>\n Therefore, alternative methods have to be used to better understand these factors.<\/p>\n SEO, or Search Engine Optimization<\/em>, is the practice of attracting visitors to your site organically.<\/p>\n It involves a set of techniques that help websites appear in Google’s search result pages when someone performs a search.<\/p>\n Let\u2019s assume you have a pizza shop in Cairo. When someone searches for the phrase (best pizza shop in Cairo), you will notice that your website appears first.<\/p>\n The first result on search pages receives 30%<\/em> of the clicks from users searching for information.<\/p>\n This means someone searching for the best pizza shop in Cairo will likely visit your site.<\/p>\n And if your site is good enough and convinces the visitor that your pizza is really good, the chances of gaining a new customer are very high.<\/p>\n On the other hand, it requires a lot of effort and consistency, as the top rank is a very competitive position!<\/p>\n However, if your goal is to gain visibility for your brand or name, appearing on Google in general is very beneficial.<\/p>\n In very simple terms, Google aims to provide answers to users’ queries. And believe me, there are many questions<\/b>.<\/p>\n Google handles an average of around 3.5 billion<\/em> searches per day. So how does it do this?<\/p>\n Imagine having a massive database that includes a large portion of the content available on the internet.<\/p>\n Within this database, Google scans all your content to provide the best search results for the user.<\/p>\n Google has an intelligent program called Googlebot, which performs the entire scanning process of your data bank to organize and provide relevant results. Crawling:<\/b> Googlebot scans the data bank, looking through both new and old pages.<\/p>\n Indexing:<\/b> In this stage, Googlebot evaluates the information it has crawled. Based on criteria set by Google engineers, it will determine which pages are most important among all the pages scanned.<\/p>\n Serving or Displaying:<\/b> Googlebot then displays the results to users. The important part is that this whole process can occur in a fraction of a second.<\/p>\n Google currently analyzes over 200 ranking factors before evaluating and ranking websites to place them in the top positions of search results (SERP).<\/p>\n 1- Content<\/p>\n 2- Backlinks<\/p>\n 3- RankBrain Algorithm<\/p>\n Content<\/b> is the most important factor that answers the user’s query, making it the first and most significant factor that Google analyzes when choosing the best results.<\/p>\n Backlinks<\/b> are created when other websites refer to your site as a source on a specific topic.<\/p>\n For Google, if another site trusts you and recommends you, it\u2019s because you are considered an expert in that topic, and Google takes this into consideration when displaying results to users.<\/p>\n It\u2019s worth noting that Google also considers the quality and relevance of these links, meaning the sites linking to you must be trusted sources.<\/p>\n The RankBrain<\/b> algorithm, an AI system from Google, works through a process called Machine Learning<\/em>.<\/p>\n This means it interprets pages in Google’s database and improves every time it learns something new.<\/p>\n RankBrain analyzes user interaction in general and presents results based on the search context, not just relying on the exact keyword in the search.<\/p>\n It can provide relevant results even for searches that have never been made before in Google.<\/p>\n 1- Conduct keyword research<\/p>\n 2- Analyze OnPage optimization factors<\/p>\n 3- Analyze external SEO factors<\/p>\n 4- Monitor performance and results<\/p>\n SEO techniques require ongoing work and long-term effort.<\/p>\n After identifying the most relevant results for a search engine user, the next factor is quality, which determines the correct ranking of these results.<\/p>\n There\u2019s no doubt that the primary goal of search engines is user satisfaction, and quality plays a major role in forming that satisfaction.<\/p>\n Because we\u2019re talking about Google specifically, the popularity of a webpage and the trust it has from the public play a significant role in defining quality.<\/p>\n The more popular and trusted a webpage is by the audience, and the more it belongs to a renowned site, the more likely it is to be deemed high-quality by Google.<\/p>\n However, it\u2019s not that simple, as Google uses more complex and advanced algorithms to rank search results.<\/p>\n The main advice we offer you is: continuous study, monitoring potential updates Google may provide, and of course, consistency in your efforts.<\/p>\n We provide a range of services to help you achieve your company or organization’s goals.<\/p>\n info@bananweb.com<\/a> | +201 5555 00 39<\/p>\n","protected":false},"excerpt":{"rendered":"What is SEO (Search Engine Optimization)?<\/h2>\n
Advantages of Appearing in Google Search Results<\/h2>\n
<\/a>How does Google Search work?!<\/h2>\n
How does Googlebot or Google Crawlers work?<\/h2>\n
\n![\"Search](\"http:\/\/bananweb.com\/wp-content\/uploads\/2020\/01\/Moz-BGSEO-Ch2-04-1.svg\")
<\/p>\nGooglebot works in three stages:<\/h4>\n
<\/a>Ranking Factors in Google Search Results:<\/h2>\n
The main ranking factors, in this order, are:<\/h4>\n
How to Appear in Google’s Top Search Results?<\/h2>\n
Banan<\/a> Digital Agency<\/h4>\n