Mobile Apps .. Since the beginning of the current technological era, we have noticed a significant increase in the statistics of mobile phone and app usage.
In the Arab countries alone, more than 40% of internet access happens through mobile phones.
Also, 41% of online purchases are made using smartphones and mobile apps.
Mobile apps have occupied a prominent position in the business world, making great strides in their development, variety, and the benefits that can be gained from them.
Have you heard of the game Subway or Candy Crush?
Have you imagined that these games and other famous ones received such support and attention!
These examples show the extent of development in the mobile app market as an effective digital marketing tool that cannot be dispensed with.
For this reason, companies striving to keep up with development are working on providing mobile apps to users for their products and services.
This will make a huge difference in their sales and significantly increase their return on investment.
Now, let’s start reviewing the important information you need to know before entering the world of mobile app design.
What Are Mobile Apps?
A mobile app, smartphone application, or mobile application are all names for the same thing.
It refers to software developed to resemble the features and characteristics of your website, placed in the app store so any user can download it to their phone.
This app appears as an icon on the phone, and by clicking on it, users can access its contents easily.
Mobile apps are growing daily, with new app ideas emerging each day, making their owners profit from them.
Developing mobile apps has become a necessity for your business or brand, as it reflects your interest in reaching your customers.
This is especially true with the spread of smartphones, the increasing number of users, and their long hours spent on their phones.
Mobile apps are now among the most important marketing strategies employed by companies today. The app is a program that stays on the user’s device daily.
Therefore, having an app for your products offers you a golden opportunity to keep your app visible to the user every time they use their phone.
Mobile App Operating Systems
There are two types of operating systems for mobile phones and tablets:
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Android Operating System
Apps for this system are called Android Applications, and they are uploaded to Google Play.
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Apple Operating System
Apple has its own apps called Apple Applications or iPhone/iPad Apps, uploaded to the Apple App Store App Store.
The number of smartphone users worldwide exceeds 2 billion, which shows that we are in the golden age of mobile phones.
Does your business or brand need to take advantage of this era?
Smartphones have become an inseparable part of millions of lives around the world in recent years.
They are also the primary source of revenue for major companies, such as Facebook, Amazon, and Google, to the extent that Apple’s smartphone sales are the main source of its revenue.
Why Does Your Business Need Mobile Apps?
Some believe that mobile apps are only for large commercial enterprises!
If you think your business needs to be tech-related to have a mobile app, you’re wrong.
If you think your business must be large to have a smartphone app, you’re also wrong.
Today, startups and small to medium-sized businesses use mobile apps to grow their businesses and strengthen their brand with consumers.
Some businesses even rely solely on their mobile apps to generate profits.
What Are the Benefits of Businesses Developing Their Own Mobile Apps?
1- Enhancing Your Brand Presence
One of the most significant advantages of having a mobile app for your business is boosting your brand and improving how consumers perceive your company or product.
Not having a mobile app for your product or business might give users the impression that you’re not committed to developing your product or business to keep up with modern trends, which could indirectly affect your business’s future.
2- Increasing Visits to Your Website
App stores, whether Apple’s App Store or Google Play, get millions of visits every day.
Having a mobile app for your business or product on these stores helps attract more visitors to your website.
3- Adding a New Source of Profit
As a business owner, you can profit directly from your mobile app by adding ads or charging for the app on various app stores.
4- Gaining Detailed Customer Insights
One of the greatest benefits of owning mobile apps is getting detailed data about your customers.
This data can help identify the most profitable geographic areas and understand customer needs and demographics.
These insights can be used to improve the product to better meet customer demands.
5- Improving Communication with Customers
Regardless of your business type, you need a way for your customers to communicate with you easily.
Having a support or communication feature in your app will make a difference in how you interact with them, and you can rely on the app to engage with customers.
6- Be Where Your Customers Are
The most important thing for your business is your customers, and most of them are smartphone users.
Mobile apps have become a part of their daily routine, so why not take advantage of that?
7- Supporting Your Marketing Strategy on Social Networks
Mobile apps for social networks are closely linked to smartphones and serve as ideal platforms to support your business’s social media marketing strategy.
8- Outperform and Differentiate Yourself from Competitors
Having a mobile app for your business or product while many small businesses still don’t have an app can strengthen your position and give you an important edge with customers over your competitors.
Programming Languages Used for Mobile App Development
Java: This is the primary programming language preferred by Android developers worldwide.
However, it can only be used to develop Android apps and may not work well for iOS apps.
Android Studio: The best integrated development environment for Android app development, which makes it easier for developers to write source code for Android apps.
It also allows developers to preview their app on different screen sizes in real time during development and simplifies the development of multilingual apps.
Swift: The official language for Apple’s system, it takes into account the use of Apple’s API for app development.
Despite being created to work alongside Objective-C, Apple considers Swift the future main language for iOS developers, as it avoids security flaws.
Xcode: An integrated environment for iOS app development that includes all the tools necessary to create apps for all Apple platforms.
XML: Used in designing Android apps by the designer responsible for the layout.
There are also other programming languages used depending on the platform.
Mobile Apps introduce new app ideas every day that allow their owners to profit from them.
This is because mobile apps have become a necessity for your business or brand.
They show your commitment to reaching your customers, with the rise of mobile phones, the growing number of users, and their long hours spent on them.
“Banan Digital Agency”
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