SEO Rules for Beginners .. So, what does SEO mean?!
It stands for (Search Engine Optimization), meaning optimizing your site for search engines.
SEO is the process of optimizing websites for search engines or improving website pages according to search engine requirements.
It is a science that describes a series of techniques applied to improve the visibility of website pages in search engines.
The goal is not just for your pages to appear in search engines but to rank at the top results.
We call it “Rank,” meaning when searching for a specific word, your pages appear in the top search results.
When we talk about SEO, we mainly target the primary search engine ( Google ), which holds 91% of the market, making it the most important search engine.
Why does your website need to apply SEO rules?
If you offer a service, content, product, or anything else on the internet, you need your website to appear for the user who is searching for it.
The value of search engines lies in their ability to increase traffic to your site and reach the target audience who you want to read your site’s content more effectively than any other marketing method.
Search engines are a unique tool when it comes to providing targeted visits, especially for people searching for what you sell or publish.
If your site cannot be found by search engines or if your content cannot be indexed in their databases, then you are missing a huge opportunity to benefit from the traffic brought by search engines through millions of daily searches.
Therefore, it is essential to learn SEO rules and how to properly optimize your site to make your pages visible.
SEO Rules:
It has two main aspects, which are:
-
White-hat SEO
These are techniques recommended by search engines to improve your website’s visibility in results and improve the overall design and content of the site.
These are safe techniques that yield long-term results, but their effects may take some time.
-
Black-hat SEO
These are unethical techniques that may lead to quicker results but are harmful to the website. In the worst case, they may lead the site to be placed in a “sandbox,” where the website is completely ignored by the search engine.
Simply put, SEO is a continuous process of improvements made both on and off the site to achieve better visibility in search engines.
What do we mean by better visibility in search engines?
It means being among the top results on the search engine result page, which results in more visits and, therefore, continuous growth in customers and sales on your website.
What is the main goal of search engines themselves?
Search engines are a crucial tool to help us find what we’re looking for through keywords we type and the application of SEO rules.
Search engines search for relevant content on the internet that matches the keyword entered through the search.
Now, we face another question: What does the search engine rely on when ranking search results?
Search engines rank results based on two main criteria:
- Relevance of the page content to the keyword the user searched for in the search engine.
- The importance of the page in comparison to similar pages on the internet.
The SEO process requires the following:
- Detailed research on the keywords we will focus on for our website pages.
- Creating content with excellent language quality.
- The content must comply with search engine algorithms (which we will talk about later).
- Improvement of off-page SEO by building strong links with other pages.
- Additionally, familiarizing yourself with all SEO rules.
You should know that 67% of clicks are on the first 5 results on the first page.
There is a saying: If you want to hide a body, place it on the second page!
Therefore, to reach the top result, you need to understand SEO rules in detail and the working stages of search engines.
This is what we will discuss in our next article.. stay tuned.
No comment