Visual Identity: One of the first things Apple decided to adopt as its “brand identity” was the “apple” symbol, and we all forgot about (Newton)…
Have you ever asked yourself, “Why is it that when you see the apple shape, the only thing that comes to mind is Apple?”
Apple Inc was able to carve out a unique place in consumers’ minds as the world’s most famous consumer electronics and computer software design and manufacturing company.
Even if you are not a fan of its operating system, you cannot deny that it has the most established and famous visual identity among global brands.
Apple has managed to build a strong visual presence that has allowed it to maintain dominance in the electronics manufacturing world, thanks to its distinctive logo.
It has also established itself in the public’s mind as a company of prestige, luxury, and high quality.
It is always the preferred choice of celebrities, public figures, businessmen, and those who value distinction.
Is Apple the only company that excels in product quality?
As American graphic designer Paul Rand said: “Design is the silent ambassador of your brand”
First: What does visual identity mean?
Recently, the term brand or branding has been widely used. It refers to a unique design that includes anything visual produced by your brand, such as logo design, fonts, images, colors, and other symbols used to convey your brand’s messages. The design creates an image that identifies the product or service you offer and distinguishes it from your competitors.
In other words, branding is a visual representation that connects people to a company or product. A strong visual identity ties customers to a high level of professionalism, credibility, and quality.
However, building a strong brand identity is not just about the aesthetic features of the brand elements. It also depends on other factors such as emotional impact and the message behind the brand.
Your visual identity is a key factor in helping customers remember and recognize your brand.
Second: Visual Identity and its Importance for Your Company?
1 – It speaks for you in your absence
Consumers generally absorb visual information better than written information. Visual identity is a marketing tool that helps you communicate with your current customers and attract new ones through an unforgettable first impression, even in your absence. It helps build an emotional connection with your customers, giving your brand a voice that speaks for you.
Jeff Bezos (Chairman of Amazon) says: “Your brand is what people say about you when you’re not in the room.”
2 – Marketing
Brand identity is crucial for any company to survive in the crowded global market filled with companies and competitors all vying for customer satisfaction.
You will definitely need something to prove your uniqueness, making your products and services unforgettable. Brand identity is almost as important as the quality of the products and services themselves.
3 – Visual Identity shows your professionalism
You may be the best in your field with the highest quality products.
However, you will only appear more professional and trustworthy with a visual identity that distinguishes you from your competitors—an identity that customers recognize and trust.
Third: How to Build a Visual Identity?
Stage 1: Knowing your business goals and target audience for your visual identity…
Setting business goals and defining the company’s character and audience is not the designer’s task.
But it remains the foundation for all branding activities to achieve the desired results.
Stage 2: Market Research
After understanding your business goals and target audience, designers need to conduct market research.
This helps them gather information about the market and potential competitors. Learning from others’ successful or failed experiences is a critical step to avoid failure in the future.
With this data, experts can create an innovative and effective logo and brand design that stands out from others.
Stage 3: Logo Design
People often confuse the concept of a logo with branding.
However, designing the logo is just one stage of the branding process. But it is a very important stage in building the overall brand.
That’s why we always recommend that designers give full attention to the creative process behind it.
Finally…
Visual identity plays an important role in attracting and connecting customers with the brand they see.
Certainly, when you see the apple logo, you’ll say “Apple,” and when you see the four neatly arranged squares in their attractive colors, you’ll say “Microsoft.”
Brand identity plays an essential role in showcasing your product or company and distinguishing it from other competitors in the market.
Each global brand is worth millions of dollars. A visual identity is a unique asset for its owner, and every brand owner has the right to register their identity with the relevant authorities to prevent theft or illegal reuse.
Advantages of Designing Your Brand Identity at ” Banan Agency“
A successful brand identity provides you with 50% of the chances for success and positive engagement with your target audience.
Our team will create brilliant designs for your brand identity to help you use them in various marketing fields.
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