SEO is the optimization of websites for search engines, or improving the pages of a website according to the search engines’ requirements, so that they appear in the top results.
The value of search engines lies in their ability to increase traffic to a website and reach the targeted audience that you want to read the content of your site, surpassing any other marketing method.
Search Engine Optimization
This is the main topic we are discussing.
This term translates to “search engine optimization,” or preparing and optimizing a website for search engines, and is also referred to by the word “SEO.”
It is defined as the science of improving the visibility of a website or webpage in organic (unpaid) search engine results like Google, to appear in the top results.
This is achieved by studying how search engines work, the factors that influence search engine rankings, and improving them, as well as fixing some issues and problems in websites. It is one of the branches of digital marketing.
SEO includes every change made by the website owner or administrators to help search engines crawl, understand, and index the site. The ultimate goal of SEO is to achieve a better ranking in search results.
Search Engines
Search engines are computer programs designed to help find documents stored on the World Wide Web.
The results are usually presented as a list referred to as “search engine results pages,” and the information provided may be a mixture of web pages, images, and any other type of files.
Search engines mine data available in databases or website directories. Unlike directories that are maintained by human editors, search engines maintain information in real-time by running an algorithm on a web crawler.
Content
Content is the information and experiences that may be valuable to the end-user and audience in a specific field.
Content can be delivered through any medium such as the internet, television, CDs, and live events like conferences and theatrical performances.
Here, we refer to everything that exists on any webpage aimed at providing information to the user.
The higher the quality of the webpage content, the greater the chance that the page will appear in the top search results.
Crawler
A crawler is a specialized program used by search engines that constantly visits webpages to collect data in order to index those pages.
It tracks every new webpage on the internet and also monitors updates to existing webpages in order to add them to the search engine’s indexing database.
It is also known as a Bot or Spider.
Crawl
Crawl refers to the process of visiting all webpages in order to reach new and updated pages for indexing.
Crawling is done primarily by following links.
Index
The index is a database used by a search engine that contains data about every webpage that has been indexed by the search engine.
It is the source of results in every search process.
Algorithms
Algorithms are a set of processes carried out by a computer program to display and rank search results in the best and most relevant way for the user.
When a keyword is typed into a search engine, for example, the program executes algorithms based on pre-defined factors to display results in a specific order.
Ranking Factors
Ranking factors are a set of criteria that search engines use to evaluate each webpage.
Google once announced that it uses more than 200 factors to determine which pages appear first in search results.
Search engine algorithms rely on these ranking factors to process and rank search results for each keyword.
Keyword
A keyword is a word, words, or phrase targeted by an SEO specialist in a webpage in order to appear in search results for that keyword.
Keywords are extracted based on their usage frequency by users.
Query
It is important to note that “query” and “keyword” are two sides of the same coin.
As a website owner, you should know the search term users are using and then target it as a keyword on one of your pages in order to appear in search results for that search term (the keyword).
White Hat
White hat refers to legitimate SEO strategies.
White hat practitioners respect search engine rules and try to achieve top rankings without bending or bypassing these rules.
There is also (Black Hat)
Black hat refers to the opposite of white hat.
Another term is Gray Hat, which refers to a strategy that combines both legitimate and illegitimate practices.
Backlink
A backlink is a link on another website pointing to your site or one of your pages.
Your site receives a “backlink” when another site owner places a link to your pages, often as a reference to valuable content on your site.
Backlinks are one of the most important factors that demonstrate the importance of your site.
Internal Link
An internal link is a link to one of your site’s pages, referring to it from another page within your site.
Internal links are very important for any website as they are used to connect pages that discuss related topics.
There is also a similar term called External Link, which refers to a link on your site pointing to a page on another site.
On-Page SEO and Off-Page SEO
On-page SEO refers to all changes within the webpages to achieve better search engine results, such as improving the quality of the page content.
Off-page SEO refers to all activities outside of the webpages to achieve better search engine results, such as sharing website links on social media networks.
Responsive Website
A responsive website refers to websites with designs that adjust to all devices.
A responsive website works well on all screen sizes of computers, mobile phones, and tablets.
Sitemap
A sitemap is an XML file added to your site’s root directory.
This file contains links to all your site’s pages and helps search engines access and index your site properly.
HTML
HTML stands for Hypertext Markup Language, and it is the primary programming language for websites. It uses special code tags (HTML Tags) to indicate important elements on your site, which helps improve the site for search engines.
Alt Attribute
The alt attribute is an HTML code used to provide information about images by writing descriptive text.
This text helps search engines understand the images on your site.
Google Analytics
Google Analytics is a tool for website analysis, provided by Google, and it is free for website owners.
It allows you to know a lot of analytical and statistical information about your site, such as daily visitors, their sources, geographical location, and device type used.
There are many other data points provided by this fantastic tool.
Bounce Rate
The bounce rate is a term used to express the percentage of visitors who leave your site without navigating to another page within the site.
To rank high in search engine results in 2020 despite the many updates, you’ll need to read more.
SEO is never finished and keeps evolving due to the regular updates in search engines.
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